Warning: today's column is strictly editorial, so those of you looking for actionable tips might want to check back in next week.
I have been reading a lot about the impending demise of Google for months, even years now. Most recently, it's Twitter search that's expected to push into Google's marketshare.
I pay attention to these things, and because of my involvement in the industry, I guess I'm probably an early adopter (earlier than the typical person). But, because of my years in the SEO Industry, I'm also not one to have knee-jerk reactions when it comes to strategy. I have to be considerate of the long term, while not ignoring the short term.
Let me back up first and provide a little personal history.
My initial involvement in the Interactive industry came when I started working at Lycos, back in early 2000. At that time, Lycos was a pretty big player in search, with both lycos.com and hotbot.com. There was much discussion at the time as to who would be the remaining "Big 3" that would eventually win the search wars. Mind you, the search engines that were considered at that time were Lycos, AOL, MSN, Yahoo, AltaVista, and Excite.
Search back then was the wild frontier. Search was spam-riddled. Keyword stuffing was the norm in search engine optimization. Users would need to click through many pages of search results to try and find exactly what it was that they were looking for. Then, along came a little company called Google. Google had figured out how to deliver much higher quality search results, and delivered them in a very clean interface.
As time has passed, Google has gotten even better at addressing any "spam" issues, and the results have continued to get better and better. Still, though, the methodology of search engine optimization was that you needed to get a page indexed, get links to it, and let it sit for a while, until the search engines would begin to index the page and rank it.
No more.
Google addressed this, too.
Today's Google results are a blend of web results, press release/news results, video results, local results and blog results. I even recently added a Google profile. Instantly, there I was in the search results for people searching "Mark Jackson" on Google. Often, my Search Engine Watch column or blog posts on my company's blog will show in Google's Blog results within the hour for people searching "search engine optimization" on Google.
With our A.D.D. society, a one-hour wait for "fresh" search results doesn't seem to be good enough. No, people want better than that. They want "instant" search. In fact, they want others to do the searching for them. So, they use Twitter search.
A lot of people seem to be jumping on this bandwagon. Now, I am saying this here...I retain the right to change my mind on this, but this is how I'm currently seeing things.
People are trusting Twitter search, and their Twitter friend's opinions (and the blog posts that they link to) more than they are trusting Google's algorithm? What's easier to spam?
I do have some friends that I trust (people that I actually KNOW, not just people that follow me on Twitter or that I happen to follow). And, I do value their opinions. And, I would trust their opinions more than conducting blind searches on Google. So, I think that what is going on with Twitter search is the beginning of something, but there are just too many "bugs" to get worked out for this to be a Google killer, at least in the short term.
There is talk that in the future, to gain "authority" in Twitter and hence "optimize" the search results, you will need to have a lot of followers, post often, and get ReTweeted. Check out this topic on WebmasterWorld. If Twitter Search begins crawling links in your tweets, and assigning reputation points to users, with some new-fashioned SEO, your Tweets will begin ranking highly in Twitter search for your keywords.
You wanna know what else? There are ways to automate a lot of this process. Or, you could do like Guy Kawasaki (and many others) and hire people to post Tweets for you.
So, even though you might trust Guy Kawasaki's opinions, are you really hearing directly from him? Or, someone working for him?
Matt Cutts and his team deserve a lot of credit for what they've been able to accomplish at Google with cleaning up spam. Right now, Twitter Search is just too easy to manipulate. One thing that my years in the SEO industry have taught me is that users want spam-free results, and the good search engines are the ones who find ways to counter those trying to manipulate the results. The easier a search engine is to manipulate, the less likely it is to deliver quality results.
Once someone develops a method of bringing aspects of social into web results that are not easily manipulated, you might then have the tool that delivers quality, fresh results.
From searchenginewatch
2009年5月19日星期二
2009年5月9日星期六
本站预祝天下母亲母亲节快乐
看看时间，已经是星期天的凌晨1点07分了。今天已经是母亲节了，在这个世界欢庆的母亲节到来之际，我祝福天下的母亲快乐，幸福，儿孙满堂。又乱说话了~~~
谷百优的money昨天去了听胡宝介老师的网络营销课，内容还是相当丰富，虽然内容都是面对新手。但是还是获益匪浅~~网络营销这门课程还得是多实战，多实践，没有人可以单纯依靠理论就可以获得好的成绩。
就说到这里吧，祝福完天下母亲之后，当然要祝福我的母亲啦~~我希望我的母亲长命百岁，延年益寿~~好像把我母亲说得好老那样，晕~~~才50岁~~应该说龙精虎猛，精神抖擞~~哎~~我的语文功底真是有问题，用词相当粗糙~~
就说到这里吧~~
谷百优上
转载注明来自谷百优
有点无聊~~不知道要做什么~还得更新
谷百优工作室又来跟大家更新了~~更新纯粹是为了更新，并无它意~~所以这篇文章注定内容是少点，大家不要介意~~今天是母亲节，我希望天下的母亲都快乐幸福，健康欢乐~~
文章不想再更新了，看看时间都1点25分了，再不睡就要倒下了~~今天去了华工听胡老师的课，长途跋涉，还是挺累的~~晚安了朋友
2009年4月30日星期四
ClickEquations This Weekend
A new upgraded version of ClickEquations will be available next week. More details about the new features and enhancements will be posted here on Monday.
In preparation, we’ll be doing some work on our servers over the next few days.
Here’s what you can expect:
- ClickEquations Manager will be disabled Friday May 1, at approx. 5pm EST. It should be re-activated late on Saturday May 2nd.
- ClickEquations Reporting will be down for a few hours on Saturday afternoon May 2.
To keep up-to-date on any changes to this expected schedule, and all future service upgrades and interruptions, clients should follow our new client-only twitter stream @CQstatus (www.twitter.com/cqstatus).
This is a ‘protected-updates’ twitter account so after you submit a follow request, send us an email to support@clickequations.com with your twitter name and we’ll approve you.
We’ve got some great and frequently-requested new features and improvements to roll-out next week. Please check back Monday to learn all about them.
站内链接优化关注必须4个要点
外部链接可以比喻成一个工厂的业务经理，那内部链接就好像一个工厂的厂长。 我想站内链接优化对于一个网站的重要性不用多说了，两者相辅相成，缺一不可。今天我要谈谈一些内部链接的看法。
一.导航栏尽量少用图片
有些网站为了追求美观，导航栏都用了图片或者Java下拉菜单等，但是 搜索引擎对文字的敏感性远远高于图片或者其他，如果想更搜索引擎对着干，就不妨用吧。
二，建立网站地图
我们旅游去一个陌生的地方，有一张地图肯定是方便找路，方便到达我们要找的地方。同样，一个网站有了网站地图，同样方便搜索引擎对你网站页面的抓取，同时不要忘记把网站地图的链接放到首页去了。
三，网页互相链接
就好像我在这篇文章中的“搜索引擎”就是实用了文字链接功能，因为这样一来，不仅能提高PV值，同时整个网站更像一个蜘蛛网，既有栏目组成的主 脉，也有网页之间的适当链接。我的这个站qq个性签名使用的锚文本链接就涉及到我的主推关键词，而那两个主推的关键词都指向首 页，目的就是增加首页的权重。同时相关文章内部也相互连接。
四，文字链接
导航栏中的文字链接一定要能够准确地描述其栏目的内容，自然而然在链接文字中就会有关键词，但切忌堆砌关键词。我们推崇的关键词密度是2%~8 %，谷百优这个站参与到这次的比赛当中，很多人都将关键词密度提得过高，最终会受到惩罚，我们拭目以待。以上四点内容，都是官 方的一些说法。在这里我只参杂了自己的一些看法，希望大家互相交流。
转载请注明来自www.igubaiyou.cn
2009年4月23日星期四
Fresno Pacific offers new global MBA
Its new global MBA from Fresno Pacific University is designed to prepare Valley professionals for success in the world economy, the university says.
“The traditional MBA is just the functions of an organization—marketing, accounting, etc.—you assume it’s a domestic organization,” says Dennis Langhofer, director of the program. “We assume we are working ... to prepare people here (in the Central Valley) to work in a global environment.”
The degree’s international component comes through in the faculty, curriculum and foundation. Mr. Langhofer, who is also the interim dean of the School of Business, has run his own business and studied and taught leadership.
Justin Dermon, who teaches finance, is a Fresno native who moved to France at age 12 when his parents (his father is French) became missionaries there.
“You just can’t be in your own little place and ignore what’s going on around you,” says Mr. Dermon.
They are joined by Peng Wen, a native of Taiwan who has been teaching economics at the university since 1990. He is also a member of the economic advisory council to the Taiwanese government.
Another feature of the global MBA is that students will see the world they’re learning about. A two-week international trip, perhaps China or France, is included in the tuition. Study in those nations is expected to give participants experience with international business perspectives, the chance to apply critical analysis and practice in leadership and teamwork skills.
Classes will meet one night a week, and there will be an online component, as well. The 41-unit program will take 16 months and the first group of students is scheduled to begin studies in August at FPU’s North Fresno Center.
The need for the global MBA is real. FPU’s research in the Stockton to Bakersfield and Central Coast regions suggest demand for graduate-level education will increase hand-in-hand with the need for people in management-level positions.
Candidates for the program may be traditional B.A. graduates or working professionals who have completed their bachelor’s degree. The goal is to prepare them to be entry- or middle-level managers, or to operate their own businesses.
Fresno Pacific University offers undergraduate and graduate programs to about 2,400 traditional and adult students on its 42-acre main campus in southeast Fresno or centers in North Fresno, Visalia and Bakersfield. The university also reaches 14,000 students across the nation and around the world through professional development studies programs.
“The traditional MBA is just the functions of an organization—marketing, accounting, etc.—you assume it’s a domestic organization,” says Dennis Langhofer, director of the program. “We assume we are working ... to prepare people here (in the Central Valley) to work in a global environment.”
The degree’s international component comes through in the faculty, curriculum and foundation. Mr. Langhofer, who is also the interim dean of the School of Business, has run his own business and studied and taught leadership.
Justin Dermon, who teaches finance, is a Fresno native who moved to France at age 12 when his parents (his father is French) became missionaries there.
“You just can’t be in your own little place and ignore what’s going on around you,” says Mr. Dermon.
They are joined by Peng Wen, a native of Taiwan who has been teaching economics at the university since 1990. He is also a member of the economic advisory council to the Taiwanese government.
Another feature of the global MBA is that students will see the world they’re learning about. A two-week international trip, perhaps China or France, is included in the tuition. Study in those nations is expected to give participants experience with international business perspectives, the chance to apply critical analysis and practice in leadership and teamwork skills.
Classes will meet one night a week, and there will be an online component, as well. The 41-unit program will take 16 months and the first group of students is scheduled to begin studies in August at FPU’s North Fresno Center.
The need for the global MBA is real. FPU’s research in the Stockton to Bakersfield and Central Coast regions suggest demand for graduate-level education will increase hand-in-hand with the need for people in management-level positions.
Candidates for the program may be traditional B.A. graduates or working professionals who have completed their bachelor’s degree. The goal is to prepare them to be entry- or middle-level managers, or to operate their own businesses.
Fresno Pacific University offers undergraduate and graduate programs to about 2,400 traditional and adult students on its 42-acre main campus in southeast Fresno or centers in North Fresno, Visalia and Bakersfield. The university also reaches 14,000 students across the nation and around the world through professional development studies programs.
Giving MBA Graduates the Edge in a Tough Job Market
BOSTON, April 23 /PRNewswire/ -- Hult International Business School is offering its incoming September MBA students the opportunity to extend their studies and graduate with a Master of Finance degree at no extra cost, it was announced today.
In effect this means students at Hult, the world's first global business school, will be able to graduate with two degrees in only 18 months.
The Master of Finance has been designed in consultation with banking and finance professionals and will provide first-class training for exceptional students wanting a more detailed knowledge of finance than offered by an MBA. The program consists of a number of core courses that lay a solid foundation for a career in finance, a range of electives covering the main areas of applied finance, and an action learning project bringing theory to life. Program topics include Financial Analysis, Company Valuations, Investment Banking, Portfolio Analysis, Investment Strategy, Financial Instruments and Capital Markets.
The MBA + Master of Finance program is designed for professionals who want to fast-track their careers in finance, especially those interested in careers related to:
- Investment, commercial and retail banking
- Investment management, hedge funds, security analysis and brokering
- The finance function of major for profit and not-for-profit organizations
- Capital markets, trade and risk management
- Accountancy firms, regulatory bodies and investor relations
Dr Richard Joseph, Dean of Hult International Business School and former investment banker, designed the program in collaboration with financial professionals and academics. Dr. Joseph worked at Citibank, Lehman Brothers, and Bear Stearns before entering academia. He drew on his experience in corporate finance, securities trading, and mergers & acquisitions to develop a rigorous and highly relevant curriculum.
President Stephen Hodges, himself a former banker, added, "We are offering our MBA students the opportunity to earn two Master's degrees because this will substantially help them in their job search."
To celebrate the launch of this exciting program, all successful Hult MBA application submissions before April 30th, 2009 will be given a US$25,000 scholarship. The scholarship covers the tuition fee for the Master of Finance.
Hult International Business School (http://www.hult.edu/) operates campuses in Boston, London, Dubai and Shanghai. Its MBA program is ranked by both the Financial Times and the Economist.
In effect this means students at Hult, the world's first global business school, will be able to graduate with two degrees in only 18 months.
The Master of Finance has been designed in consultation with banking and finance professionals and will provide first-class training for exceptional students wanting a more detailed knowledge of finance than offered by an MBA. The program consists of a number of core courses that lay a solid foundation for a career in finance, a range of electives covering the main areas of applied finance, and an action learning project bringing theory to life. Program topics include Financial Analysis, Company Valuations, Investment Banking, Portfolio Analysis, Investment Strategy, Financial Instruments and Capital Markets.
The MBA + Master of Finance program is designed for professionals who want to fast-track their careers in finance, especially those interested in careers related to:
- Investment, commercial and retail banking
- Investment management, hedge funds, security analysis and brokering
- The finance function of major for profit and not-for-profit organizations
- Capital markets, trade and risk management
- Accountancy firms, regulatory bodies and investor relations
Dr Richard Joseph, Dean of Hult International Business School and former investment banker, designed the program in collaboration with financial professionals and academics. Dr. Joseph worked at Citibank, Lehman Brothers, and Bear Stearns before entering academia. He drew on his experience in corporate finance, securities trading, and mergers & acquisitions to develop a rigorous and highly relevant curriculum.
President Stephen Hodges, himself a former banker, added, "We are offering our MBA students the opportunity to earn two Master's degrees because this will substantially help them in their job search."
To celebrate the launch of this exciting program, all successful Hult MBA application submissions before April 30th, 2009 will be given a US$25,000 scholarship. The scholarship covers the tuition fee for the Master of Finance.
Hult International Business School (http://www.hult.edu/) operates campuses in Boston, London, Dubai and Shanghai. Its MBA program is ranked by both the Financial Times and the Economist.
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